Google has announced the official launch of Google Shopping in India. The search experience through Google Shopping is designed to showcase offers from various retailers on products across various categories in an easy-to-access manner.
India has the second largest population in the world, of which only 400 Million of Indians are online yet. Just one-third of this online population shops online, so there’s a lot of potential in India as a market for everyone. Google has recognized an opportunity here — an opportunity to organize information related to shopping and make it universally accessible. Google Shopping is one step towards this direction, allowing users to easily filter through offers, review prices from multiple retailers and find the right product.
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